Showing posts with label consulting. Show all posts
Showing posts with label consulting. Show all posts

Monday, August 27, 2012

Arizona Capital and Business Growth Resources


There are many organizations in Arizona that support innovators, startups, entrepreneurs and the established business community from early stage to exit.
This is an easy to use reference of various groups, associations and service providers in Arizona that help businesses with financing, strategy, venture development, M&A, growth and mentoring services and business networking.
Accelerators, Venture and Growth Advisors
Investment Bankers (FINRA Registered)
Angel Investor Groups
Venture Capital Sources and Funds
Private Equity
Collaborative and Shared Work Space – Map
Associations and Support
Pitch Contests & Competitions for Capital
Chambers of Commerce
Additional Resources:
If you know of an organization that fits into the categories above, you can add the reference in a comment or email jamieglass8@gmail.com.
This list is maintained by Jamie GlassCKS Advisors, CMO & Managing Director, Sales & Marketing Practice and President of Artful Thinkers.

Monday, May 21, 2012

Flying as a Solopreneur


Flying Solo as a Super Solo Entrepreneur

Your mind is a beautiful thing, so don’t waste it.  Put it to use as a business.  All of your collective experience gained through enterprise successes and failures can be commercialized into a service business, if you are willing to fly solo.
“Solopreneurs” is the trending word for self-employed entrepreneurs, also known as independent consultants.  On the networking circuit, they are called “single shingles”.  Solopreneur means the business is you! Your commodity is available time.
Business professionals worthy of being hired to fill a gap in an organization based on skill, knowledge and experience, should be open to the opportunity that multiple businesses may benefit and pay for that expertise.
The first step to determining if you are a good candidate to be a solopreneur is to convert your resume into a list of “product” features.  Once you have a good product description, then you need to determine if there is a market for what you are selling. In other words, will businesses pay for your time and the benefits you can provide?
As a solopreneur, you can save time and money by first drumming up attention from those that have witnessed your expertise in action.  Reach out to test your market viability through your network. Using the standard sales technique of asking for a referral, let people know you are open for business and ask your network to share your availability with others.  You may further extend your marketing message by offering referral fees to groups, partners and business associates that help you retain clients.
As a solopreneur, make sure your professionalism is demonstrated in your communications and social profiles.  Have a business card and professional web site that details your “product” and services. Create a professional business email account and secure your social site URLs, if you are going to brand your business beyond your name.
Working independently requires discipline and good time management.  You have to work on your business every day. Solopreneurs typically spend 20-30% of their time working on their business, leaving only 70% of the day working for paying clients.  Expect to dedicate at least three hours a day to marketing, meetings, invoicing and selling your services.
If you choose to be a solopreneur, build an advisory group of successful solopreneurs with expertise different than yours.  Meet once a month to share industry information and advice on how to best manage your business.  As a benefit, they may extend your reach by talking about you to their clients and network.  They should be your best unpaid marketers!
Solopreneurs succeed when they can fill a day of hard work, sharing knowledge and expertise and producing results for those that pay for that mindshare.  I am proud and excited to be flying solo as Artful Thinkers, it is truly an adventure.
Be not simply good – be good for something.” Henry David Thoreau

Sunday, May 6, 2012

Best Networkers Go Where Others Won’t Go


Yesterday I met with a successful executive coach that is starting to explore opportunities of expanding her business. She was sent to me by a trusted colleague and notable networking expert.  The typical goal of these meetings are to learn about our respective businesses and then make introductions or provide advice on how to reach new clients.  It’s the life of an independent business owner and consultant.
One of the questions I always ask people looking to develop more business is “who owns your customer?”. Often there is pause. Yes, I want to know who owns the relationship with your customer, not who is your customer. The reason I ask this question is to identify the strongest influencers of those potential new customers.  In my experience, it is the shortest path to multiple buyers.
An influencer provides reach and accelerates your ability to grow market share.  Research suggests that we “buy” when we are influenced by someone we trust.  In fact, ninety percent of consumers surveyed in a 2009 Nielsen Survey said they trust recommendations from people they know.
This is not only applicable in retail situations or online recommendations, but also in business services as well. The business community often gives their business to those that come through their trusted network of peers or with whom they have a past relationship. Why? It eliminates the vetting and testing. In the old fashioned sales vernacular, it saves time and money.
Here are a few recommended steps to reaching your influencer:
1.  Identify your influencer, ask yourself who “owns” your customer.
2.  Research your influencer.  Where do they meet?  Who is in their network?  Who are their customers?  What events do they attend?  What association and industry groups do they belong to?
3.  Start following. Not literally stalking of course, but follow companies and connections in LinkedIn, through social media channels like Twitter, Facebook Fan Pages and Google+.  What are they talking about?
4.  Go to events where they gather and start building your circle of influence.
The biggest mistake I see others make in networking to find business is they go to where their friends and competitors go. For example, I am probably less likely to get business at another marketing event, as opposed to hanging out at a physicians conference or speaking at a non-profit event about advisory boards. My competitors do not go to these events, or at least very few do. I get more time to interact.  I can learn more about their needs in a particular industry or market vertical.  More importantly, I can start to build a network of influencers face-to-face.
How do I get those in the room that have nothing in common with me enter into a trusted relationship? I start by listening.  I then offer to make introductions to my trusted network, when there is a good match. I share my knowledge to see where we have similar business interests, like expanding markets, growing revenues.  Sometimes I offer to participate in events as a speaker on mutually defined topics of interest. Finally, I look for ways I can help them achieve their business goals and give them a “sample” of what I have to offer at no charge.
The saying, nothing ventured nothing gained seems to work well in the world of networking for business.  Sole proprietors and consultants have little time to work on their business, as they are the business.  You need to be your own best PR agent and maximize your limited selling time effectively. If you are competing for air time in a room of people that look and talk just like you, that is an educational or skill expanding event. Learn about your craft and further your expertise.  Don’t expect to get customers at these events.
When you want to network for business, go where you expect to see the least amount of your competition. The fewer people that are “talking just like you” that are in the room, the better chance you have to find business. You also create more awareness about your services because you are not a peer. You have more “meme” time. That will drive curiosity, and that opens a door to “sell yourself”.
Networking is a skill.  Before you say no or turn away from the idea of going to a meeting or speaking at an event of complete strangers, realize that this is where business starts.  Venture out.  Be different. Go where others won’t go.

Friday, April 27, 2012

The Transition Queen



Next Exit to the Future
Transitioning has become a way of life for many career professionals. This is especially true if you target leadership roles and consulting opportunities in the land of start-ups and working with entrepreneurs.
Some of the negatives of transitioning are summed up in lack of financial security, less control of outcomes and a life full of constant change for you and your loved ones.
The positives of transitions are the experience gained, the continuous learning from success and failures and of course the valuable connections and colleagues who become life-long partners in your professional journey.
For me, transitioning is what I expect and what I know.  It is my way of life.
Coming out of college, it was always suggested that you find a “good” job and stick with it. You ride the elevator up to the top, upgrading your positions and taking on more responsibilities along the way. There are many people that like that steady climb or to even take a job and find sanctuary in the stability of staying put.
I soon learned that riding on the same elevator for very long did not provide me a lot of challenge and was difficult for a pure opportunist.  My accent to leadership was early in my career.  I was fortunate.  It was my belief the more responsibility you gained riding up the chain of command, the more commitment you had to affect change, push for progress and even disrupt the “norms” of cultural beliefs and thinking.
I also learned that if you push too hard for improvements or change, you might soon find a transition in your near future.  It is disruptive and challenging to businesses big and small.
Why have I anointed myself the Transition Queen? It is my career path and my journey.  It is also my value proposition.  I have seen, experienced and learned more through multiple transitions of which most people see in a lifetime.  Transitions from mergers, transitions from completing multiple C-level consulting projects as a business owner and transitions in roles that hit the proverbial end of the road for me — I have experienced them all.
The first decade of my transitions were emotional and met with uncertainty. Today, I wear my transitions as badges of honor. I get to do more, learn more, meet more people, find new ways to make a difference. I realize now that transitions are opportunities to grow and face new challenges.
My honorary Transition Queen title is worthy of the rich experience and expertise gained along the way. Working in multiple industries, driving change in big and small organizations and finding solutions to meet consumer and business needs are immeasurable when collectively stored in one person.

Stacking Up Experience and Expertise
My problem solving skills are keener, my view of what can be done is brighter. I am confident I can help.  I am certain more can be done.  I have worn multiple leadership hats and I know there is always a similar process and methodology that can be applied to increase market share, grow revenues, commercialize products and create solid infrastructure.  
I relish the transition.  I seek it and sometimes even push for it to happen, or as I say to achieve my “self-fulfilling prophecy” to move on.  My ability to help others move faster and achieve more is my driver.  A motivator.  It is my life blood.  Change yes, change now, absolutely.  In the end, I have come to accept I am The Transition Queen.  
Now, on to the next big thing!