Entrepreneurs can spend countless hours crafting their vision and mission statements. It is often assigned to every leader as a required task in strategic planning. Business investors and advisors will ask you, what is your vision? Imagine answering, “I don’t know!”
Do you have a vision? A mission? Business values? Often guilt rises in those that have not defined their vision when questioned by those that “know”. Thus the ritual begins. The business owner starts to define the grand vision: What do I want to be? What is our ideal universe? What is our big hairy audacious goal (BHAG) as a company? What motivates us?
Tah-Dah! The task is complete. Yes, you have a company vision. Check the box. Your purpose for existence as a business, which is now articulated in a small paragraph, makes it’s debut on websites, in business plans and sales presentations and supported in company marketing communications. What is the value of this exercise? Can you translate it to revenue? There are businesses that have you memorize the vision. Vision testing. They are driven by the belief that if everyone is united by a common vision, they will achieve more.
Granted, there is no argument that you need a strategy to win. If your vision consists of words to satisfy the strategic planning process, your vision is worthless. A vision must be supported by disciplined focus to accomplish your business goals. It is what differentiates the good from great. Why? It is the ability to look beyond the visionary clouds and execute on your strategy. Disciplined focus delivers results.
Vision is unlimited. Vision gives you big picture, inspiration and motivation. Focus influences your capability to execute on what is most important. Real power to deliver on a vision comes when you narrow your focus, allowing you to concentrate and build confidence. Disciplined focus enables you to positively face challenges and create sustainability in your business. It is the foundation for growth. “My success, part of it certainly, is that I have focused in on a few things.” — Bill Gates
Have you ever watched a 3 year-old in a grocery store walking along side their adult companion. They seem to lack much interest in the whole shopping experience. Suddenly, they set their sights on what is intentionally positioned at their eye-level to grab their attention. They make their escape with remarkable strength. Bolting in a straight beeline, with determination, to the prize! They have disciplined focus on the outcome. They grab and go! Vision. Focus. Results.
If you have a vision or are thinking you need to craft a vision statement, take a few minutes to define the expected outcomes from your declaration. How does the vision help you focus on what is most important for your business? How do you use your vision as motivation? How will the vision help employees be better in their roles? How will the vision drive the business forward? Once you know the desired results, you can apply the disciplined focus to execute your strategy and accomplish your business goals.
“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” —
Brian Tracy
By Jamie Glass, contributing editor at Project Eve, focused on startups, marketing, sales and leadership. CMO & President of Artful Thinkers and Managing Director of Sales & Marketing Practice at CKS Advisors.
Another New Year. We made it, despite the ominous predictions of the Mayans and challenges that seemed insurmountable. We have a whole year to put four new numbers at the end of every month and day — 2013 is here to stay.
As the hours tick away and we realize there is no turning back to a year gone by, we may spend time reflecting on the past for all the greatness or demands that became part of our personal history. How much time should we reflect on what was and what might of been?
We put a lot of pressure on ourselves and others as we leap ahead into the first day of a new year. Though the date is only a marker in time, it brings significance to recall where we have been and where we want to go. We are conditioned to set goals, broadcast resolutions, make commitments. We are all lined up in business to start our annual sprint toward revenue targets, profits and sales quotas. Departments and executives lay out the vision and business plan. We stand and cheer as we round the corner and “pass go” to do it all again. We give ourselves and others another year to achieve great success.
Yet it can be hard to forget some of our nagging challenges and failures of the past 365 days. The reflection of what we did not accomplish can cloud our view of what lies ahead. Obsessive reflection deters progress. Could have, would have, should have really needs to be can, will and shall in the coming year.
We are all moving forward, together! The earth is rotating and time is passing. We can not stop our momentum. Some may want to slow the inevitable; however, there is not a time machine to take us back. If we continually reflect on the better days of the past, we will miss the turns we need to take in the future. We will be left behind. It happens to very successful businesses and leaders as they get mired in their own greatness and fail to see what lies ahead.
We must focus on what can get done, what we will accomplish in the New Year. Historical performance gives guidelines of the best path forward. At every fork, we need to turn to previous decisions and analyze how well we executed on each task or goal to determine the reality of which turn we take in the future. We don’t drive always looking in the rear view mirror. Watching what is behind, does not allow us to focus on what’s ahead — in life or in business.
Memories serve great purpose. Predicting the future requires history. It is important to use past performance, decisions, data, research to better predict future outcomes. It does not mean we should get buried in our past or mesmerized by our own reflection so that we fail to see the path forward.
We should all take time to reflect – briefly. Use our past to build your map to the future. Know our goals. It’s time to move ahead. The 2012 bus is leaving the station. The calendar tells us so.
As we move forward into 2013 with celebratory optimism, it is up to everyone to make choices that make us better and more prosperous. Hope burns eternal. So, clink that glass half full and let the confetti fly! One thing is absolute, 2013 is here to stay.
Best Wishes for a Prosperous New Year!
Jamie Glass, Founder and President of Artful Thinkers @jglass8
